Blog

When to Hire Social Media Help

May 15th, 2012 by

Social media is much more than posting your everyday comings and goings and instagraming pictures to friends, family and followers. A well balanced social media plan is a necessity for anyone looking to build and grow brand presence online.

Whether you’re marketing yourself, your small business or a major business brand you need to be aware of the obstacles you may face and how to avoid them to be successful. That includes knowing when to ask for the professional help to make your campaign a hit in the social media world.

If you not able to consistently put out messages and engage with your audience it is time to seek help, in many cases all you need is a way to manage your efforts with a well written plan and management tool. Whether it is for the long run or get the ball rolling anyone can benefit from a meeting a with social media consultant.

Category: Facebook, Foursquare, Linked In, Pinterest, Twitter

A Picture is Worth A 1,000 Words!

December 3rd, 2011 by

If it’s true why is the first thing
potential fans see is your Facebook “Wall”?

Instead Create a Custom Landing Page

Getting Started:
Create a custom landing page with graphics
that will encourage your visitors to “Like” the page
before they start browsing.

Put into Action:
Update your default landing page under
“Manage Permissions” to direct towards your new page.

Category: Uncategorized

LinkedIn: Integrating Your Blog

November 17th, 2011 by

Use Your Blog as a LinkedIn Update

It’s a great way to connect with industry professionals

Getting Started:  
Talk to your social media administrator about integrating your blog topics into your company’s LinkedIn account.

Don’t have a blog yet? Talk to your administrator about finding a blog platform that’s right for you and your company.

Why post a blog on LinkedIn? 

  1. Provide insights into your company and it’s operations
  2. Present knowledge about the work you do to as a professional
  3. Connectivity to your your audience via newsworthy blog info
  4. Branding and credibility are enhanced
  5. Post to a huge network of professionals

Category: Linked In

Easy-To-Read Tweets

November 9th, 2011 by

Write Effective Twitter Messages

Tips to make sure your Tweets are clear, concise, & professional

#1:  
Spell Check: As a professional it is important that common misspellings and typos are NOT a part of your Tweets
#2:  
Slow it Down: Don’t rush to sendoff — take your time, think about your message, then type it out
#3:  
Abbreviate Sparingly: Personal use is a different case, but when Tweeting for a business purpose try to avoid too much abbreviated lingo

*Via Helpful Hint:
Open a Word Document to write a first draft of your Tweet. Here, you can use the spell check feature AND the word count tool.

Category: Twitter

Exploring Location-Based Social Networking

November 3rd, 2011 by

Location-Based Social Media

Consider adding location-based services to your marketing initiatives
 

  • Build brand awareness when people “check in” to your business location
  • Brand loyalty increases as customers repeatedly “check in”
  • Connect with social-media savvy customers
Consult your social media administrator to figure how to integrate location-based platforms into your business marketing.

Category: Foursquare

Twitter in the Workplace

October 27th, 2011 by

Let Employees Tweet at Work?

 

Improve your company’s rapport on Twitter


In conjuction with your company’s professionally-maintained social media plan, employees posting about your company while working helps grow exposure.

Consider the following:

  • It’s likely your employees are Tweeting on the clock, weather you realize it or not
  • Non-monetary incentives generally boost morale
  • By receiving Twitter privileges employees will likely reciprocate and post positive comments about your company
How to make it work:
  • By law employers cannot control what users post from personal accounts, so…
  • Establish a Twitter policy during work hours and focus on what IS permitted vs what is forbidden
  • Employees can comment about your business, upload pictures of workplace life, and also discuss non-work issues
  • Request that employees include a reference or link to your company in their profiles

Category: Twitter

Multilingual Facebook Pages

October 18th, 2011 by

Facebook Pages are Multilingual

 

Fan pages now have the capability to translate posts thanks to the Bing translator


Getting Started:  
A page administrator for your company will have to change the translation options in “Settings”.

The Bing translator accommodates 37 languages, and users can also submit their own translations that are voted on by the rest of the community.

What happens next?

When your company posts a public comment, a “Translate” button accompanies the post. If a user clicks the button the post will convert to their preferred language. The user can then click “Original” to translate the comment back to its original language.

Category: Facebook

Updates for Companies with LinkedIn Profiles

October 12th, 2011 by

LinkedIn News:

The social media platform makes it easy for companies to share updates 

Companies can now easily communicate with their audiences using LinkedIn’s company status updates in the “Overview” tab.
  • The new posts have the capability to share multimedia content
  • It is now easier to share insightful information about your company
  • Your followers can “like” your comments, contribute their own responses, and share with others
Tip From Via marketing:
Make sure you have an assigned administrator and your company’s page is set to
“designated admins only”.

Category: Linked In

Consider Blogging with Tumblr

October 5th, 2011 by

DoesTumblr Have a Place in Your Business Marketing?

10 reasons to consider using Tumblr, the emerging blogging platform:

  1. Tumblr just reached their 10-billion post milestone!
  2. Tumblr attracts visually-oriented users. Pictures about your business can say more than words here.
  3. You can provide text, links, audio, videos, slideshows, and quotes for your audience.
  4. Similar to Twitter, they like to keep things “short but sweet” and users can reblog postings.
  5. The short-form blogging method keeps messages consise and to-the-point.
  6. Great for companies with a creative knack when branding their image.
  7. Tumblr surpassed competing service WordPress in terms of page views earlier this year.
  8. The content is easily sharable with others.
  9. Users can still publish full-blog articles, although microblogging is their forefront method.
  10. Find a 10th reason for yourself and check out the wonders of Tumblr.

Category: Tumblr

Block Unwanted Comments on Facebook

September 28th, 2011 by

Screen Your Facebook Comments

Be proactive and avoid unwanted comments


Getting Started:  
Log on to your Facebook Page, click the “Edit Page” button, and go to the “Manage Permissions” tab.
Option 1: 
Use the “Moderation Blocklist” option to list specific words you want blacklisted, like a competitor’s name or an unwanted discussion topic.
These comments will be displayed to Page administrators but not to the public, and will automatically be marked as spam.
Option 2:
The “Profanity Blocklist” option blacklists words that Facebook has identified as offensive to the whole community. You can choose the level of severity by choosing “medium” or “strong”.
You’re Done!
Click “Save Changes” and never worry about bothersome comments again.

Category: Facebook

Alternatives to Twitters #FollowFridays

September 21st, 2011 by

Alternatives to Twitter’s #FollowFriday

If #FF is not for you, consider different ways to acknowledge followers and give recommendations


Quick Tips:
  • Give recommendations on  a day other than Friday.
  • Give a reason for people to follow the person or business you’re mentioning.
  • Give thanks to those who include you on their #FF posts, and make sure to tag them in the comment.
  • Post a link to your website on Fridays and highlight an interesting aspect of your products or services.
  • Instead of blasting a list of recommendations in one day, tag people you want to recommend on a case-by-case basis and mention why they are worth checking out.

Category: Twitter

Networking is Simple on LinkedIn

September 14th, 2011 by

Networking on LinkedIn

 

Professionals can learn and share while growing their popularity

Share
… what sets your services apart from others by creating a profile for your company.
Learn 
… about trends and topics by adding groups that can promote further business development.
Grow
… your audience by adding colleagues, clients, companies, employees, and new hires.
Watch your popularity grow
… as you continue to update your LinkedIn profile with these three steps, more people will gravitate your way!

Category: Uncategorized

Goal Setting for Social Media Success

September 1st, 2011 by

What are your expectations?

Setting goals will determine your social media productivity.

*Are you trying to increase sales?
*Do you want to gain more
valuable followers?
*Is your purpose to provide
customer service?
Check out this link for more
ways to achieve success!
HOW TO MANAGE SOCIAL MEDIA
GOALS & EXPECTATIONS

Category: Twitter

Extra! Extra! Read All About It!

August 25th, 2011 by

Extra! Extra! Read All About It!

“Tweet” & “Social Media” Added to the
Merriam-Webster Dictionary

Category: Twitter

Following on Twitter

August 19th, 2011 by

Getting the audience you deserve.

Mingle with Tweeters who matter most to you.

Getting Started: announce
If it’s a new account, announce it on your social media accounts.
Step Two: search
Compose searches relevant to the kind of audience you want to mingle with.
Step Three: save
Remember to save the seraches that are most important to you (Twitter allows up to 25).
Step Four: refine
Narrow your searches to find an even more specified target audience.
Step Five: support
Follow people who are in your same line of business to pick up on tips and trends.

Category: Twitter

Blogging Done Right

August 12th, 2011 by

Blogging Done Right

Thinking about starting a blog, or not getting desired results with your current blog?

Tips for success via blogging:
  • Decide what’s best for your needs: hosting or self-hosting
  • Write a long list of relevant topics that will interest your target audience
  • For a business, imply a call for action in every post
  • Post regularly: stick to a set schedule
  • Add Google Analytics to your blog to give you more exposure
  • Include constantly-visible links to your social media accounts
  • Incorporate images/videos in your posts
  • Design the blog to visually represent your brand (use the same imagery on your website and all social media accounts)
  • Hire a pro if you cannot commit to regularly maintaining your prized blog

Category: Uncategorized

Reconnect Today- Increase Followers Tomorrow

July 28th, 2011 by

Decent # of Twitter Followers, but how many do you engage with?

Strike up a conversation today to increase your #FF tomorrow!

Getting Started:  
Browse your followers and pick 5-10 you haven’t tweeted in the last 30 days.
Strike up a Twitter conversation to let them know they are on your mind.

Step Two:
Be sure to #FF them tomorrow!
Now your fresh in their mind for #FF or a Retweet.

Example:
@PilarToons Looking forward to your next cartoon! I need to share something funny with my clients!

Category: Twitter

Pay It Forward

July 21st, 2011 by

Pay It Forward!

Give Kudos to Others and Recommend them for Their Talents.

Do you have a client, vendor, colleague or friend that you can recommend or post something positive about?

Find one or two “Fans” you can give Kudos to!

Getting Started:  
Log into each of your platforms.
Facebook, Twitter and Linkedin.

Step Two:
Pay it forward and say something nice!

Be sure to read your comments.
Via Marketing has something nice to say about you!

Category: Facebook, Linked In, Twitter

Are you Linkedin or Broadcasting?

July 7th, 2011 by

Get Involved in your Linkedin Community

A great way to promote yourself is to be valuable to your network and let THEM broadcast how awesome you are!

Getting Started:  
1.  Create a Linkedin Profile for yourself and your company.
2.  Start growing your network by adding professionals you meet in person.

Put Linkedin to Work:
1.  Share valuable articles and tips you come across instead of saying, “Hey use my services.”
2.  Use the Answers Section to find questions where you can let your expertise shine on!
3.  Give Recommendations of others services and qualifications – Whether it is a customer or vendor, pay it forward and the rewards will be sweet!

Category: Linked In

Want to play foursquare??

June 8th, 2011 by

If you play with Social Media, Foursquare is a must!

It is not strictly for location-based businesses.

Create a “Brand Page” to do more than “Check In”

Getting Started:  
If you have a store front you can claim or create your business location at:
Claim My Venue

Next You will need to verify you are responsible for this venue.  Search for the your location and on the right and click “Claim Here” next to “Do you manage this location”
Follow the verification process!

Have Fun with Promotions and award patrons with
-1st Time Check Ins-
-Checking in X amount of times-
-Checking in more than anyone else-

Step Two:
If you want to take Foursquare to the next level they provide two “Brand” Options.  Pages and Custom Badges will lead fans to do interesting things in their neighborhoods and communities in conjunction with your company!

Category: Foursquare

Hello My Name Is

May 26th, 2011 by

Discover The Right Clients

Find your Clients

Many Social Media Tools offer discovery options to find clients that are talking about your product, service or industry.

Google now offers a “Real Time” Search of Keywords for Twitter that are happening near or about business.

Getting Started:  
Easily search a relevent keyword in Google and on the left side click “Real Time” then read up to the minute tweets that pertain to your search.  If your business is geographically dependent on sales, you can narrow down your search to a specific mile radius.

Step Two:
Browse through these conversations and join in with compelling statements or offers.  You will then gain new followers and sales!  For example if you own a pizza joint and 5 minutes ago someone tweeted ” I feel like having pizza” You should tweet them an offer such as “Come in for lunch today and get a free salad and coke with your order.”

Category: Twitter

Ready For Friday?

May 19th, 2011 by

The Hashtag isn’t just for Follow Friday!

Most commonly you see #FF, but you can use the hashtag in all your tweets!

#WIN
Getting Started:  
Understand that a Hashtag makes the word searchable and linkable and can increase your exposure.  When someone clicks on the #hashtag they will see a list of all tweets including the keyword and can potentially find your tweet too!

Step Two:
This week precede a keyword in your tweet with a #hashtag, so it can be found by a larger audience interested in what you have to say!
Be sure not to include any spaces.

Category: Twitter

Anti-Social on Social Networks?!

May 11th, 2011 by

Social Media is more than Marketing, Use it For Customer Service!

 

 

Do more than broadcast your sales pitch to clients.
Create a dialogue to Humanize your Posts!

Getting Started:  
This week take time to thank a new “LIKE”, “Follow”, Retweet or mention of your company.  Use their name so they know it’s not a generic response such as “Bob, Thanks for following us on Twitter – Great tweets coming your way!”Step Two:
Let them know you are listening and care about what they have to say.  This small act of appreciation can simulate the customer service they will recieve from being a customer.

Category: Facebook, Twitter

Vanity

May 4th, 2011 by

Vanity…

Why not make it easy for
“fans” to find you on Facebook?

Instead of displaying a
long string of words &
numbers, direct customers
to a branded address:

Getting Started:  
Create a custom URL in facebook.
Go to www.facebook.com/username
If you haven’t already claimed your custom URL
you will be prompted if you have at least 25 “likes”.

Step Two:
Be sure  your vanity name its spelled correctly and
is exactly what you want.  It’s permanent.

Via Marketing Clients
Sit back and relax this week, clients already
have their vanity name reserved.
Contact us if you need your URL address.

Category: Facebook

Jump In Now! No, Wait!

April 20th, 2011 by

If your Friends told you to jump off a bridge would you do it?

Social Media – I know everyone is doing it,
but anything worth doing is worth doing right!

Getting Started: 
Make A Plan
1.  What Platforms to Join and Why
2.  Objectives and Measurable Goals
3.  Know your Brand(Logos and Text)

Step Two:
When it comes to Social Media,
Consistency is King!

Be prepared to commit time.
Communicating Each Week for at least 3 Months.

Category: Facebook, Foursquare, Linked In, Twitter

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