Twitter in the Workplace

October 27th, 2011 by Cheryl Crow

Let Employees Tweet at Work?

Improve your company’s rapport on Twitter

In conjuction with your company’s professionally-maintained social media plan, employees posting about your company while working helps grow exposure.

Consider the following:

• It’s likely your employees are Tweeting on the clock, weather you realize it or not
• Non-monetary incentives generally boost morale
• By receiving Twitter privileges employees will likely reciprocate and post positive comments about your company

• By law employers cannot control what users post from personal accounts, so…
• Establish a Twitter policy during work hours and focus on what IS permitted vs what is forbidden
• Employees can comment about your business, upload pictures of workplace life, and also discuss non-work issues
• Request that employees include a reference or link to your company in their profiles

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